About us

" We believe that people will attach more and more importance to the quality of their food in the future "

Was established in 2004 supplying raw materials for bakeries, pastry shops and chocolate factories in Jordan.

Our passion

is based on helping bakers, patissiers and chocolatiers to be successful in their business. By working alongside them, we develop reliable, original and innovative ingredients, technologies and solutions.

Our goal

is to give our customers absolute peace of mind, we also aim to be a source of creativity and new ideas, whilst offering our personnel the best possible opportunities for professional development. We work with our customers as partners every step of the way, so they can continue to offer the best to their clients. Our aim is to be the customer’s “reliable partners in innovation."

Our mission

Our mission is to help bakers,patissiers & chocolatiers to be more successful with their business.

Team spirit

Team spirit is an essential part of the way we do business. We believe that the whole exceeds the sum of the parts. Put simply, by working together we can achieve more and have more fun.


In everything we do, ethics drive our decisions. Being true to our conscience, maintaining our professional standards, honouring our commitments and assuring absolute satisfaction.
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